Jess Kugler, entrepreneur, needed an aspirational brand.

She is a human dynamo, always reaching for the stars, and wanted her energy expressed along with her professionalism. The brief said ‘modern’.

Her initials forming one simple shape with a star for aspiration balancing perfectly on the J. The elegance and simplicity perfectly complement the handwritten font of the strapline which is lowercase to be open and friendly to create a visually strong logo. 

A deep and vibrant turquoise is paired with a deep purple, Jess’ favourite colours, making for a striking combo. 

Jess LOVES her new logo! She says, “It is still in its absolute infant stages, and will be a good few more months until we can walk, however I wanted to share this gorgeous logo my very talented friend Shelley Watson from Sublime Design has created for me. I absolutely loved the way Shelley went about designing this for me. Not just taking my colour preferences, but also my personality into account. I have been a huge fan of Shelley’s work way before I asked her to create something for me. I just love her style!”