bigger is better; designing for walls, containers, billboards and more
“Design is the silent ambassador of your brand.”
– Paul Rand
be bold
You have a small window of time to convey your message as people walk or drive by. Be clear, be succinct, keep it simple for the greatest impact.
will you catch their eye?
Crafting content for displays and signage is more about what you leave out rather than what you include. Maximising the surfaces to get the best out of them, and planning the design based on position and visibility will achieve great results.