by shelley watson | Feb 19, 2020
On point with Cactus Consulting by shelley watson | Feb 19, 2020 Cactus Consulting helps business owners and managers to get the best value from their investment in business software. With a methodical and process-driven approach to uncovering the reasons for software...
by shelley watson | Jul 18, 2018
Repositioning a long-standing brand in the market Well established publishers worldwide and in the New Zealand marketplace, David Bateman Ltd, took on the challenge of repositioning themselves from a family business by changing their name. They are now known as...
by shelley watson | Aug 16, 2017
Good enough. “For some strange reason there is the expectation from those both inside and outside the design profession that compromise is inevitable and, even more regrettably, beneficial in design work. This mistaken and destructive idea could only have originated...
by shelley watson | Jun 19, 2017
100 days project 2017 “Every day my garden surprises me with something new, an unfurling leaf, an explosion of colour, visiting birds. and the occasional canine friend. I’ll endeavour to capture these moments by exploring the flora and fauna in my world...
by shelley watson | Jun 9, 2017
How do you rebrand a business with a loyal following, keep customers and gain new ones? As a brand changes, design plays a key role in communicating the new direction. The online merino clothing store for kids, Coochy Coo, acquired new owners in late 2016, inheriting...
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