The cycle of life

A woman with many feathers in her cap, Melissa Dorr is a midwife, a yoga instructor, and a naturopath. She is passionate about women’s health and empowerment, and has taken a break from delivering babies to focus on empowering all women to reclaim their health, vitality, and power through all cycles of life.

Life Cycles is Melissa’s new ‘baby’, and she trusted Sublime to design her brand.

Inspired by the Koru from Maori heritage, the freeform logo symbolises new life, growth, strength and peace. The abstract leaf patterns inside the Koru shape represent branches on a tree.

A subtle sage green blends into a deep rich blue, starting with the ground (green grass) and reaching upwards (blue sky). In keeping with the brush stroke logo shape, the typeface is handwritten, open and friendly.

Each of her disciplines is represented by its own secondary colour. You can see two of them in the A6 flyers we developed for Melissa. The template uses brand elements and colours, as well as a friendly and easy to read typeface for the information, complemented by a handwritten one for the positioning statement.

The branding continues into the Facebook headers, bringing together the logo, photography from the website and design from the flyers in a simple yet powerful format.

Life Cycles