


Like many artists, New Zealand’s iconic dance music duo, Bevan Keys (Nice) and Peter Urlich, faced unprecedented rescheduling challenges in late 2021 and eearly 2022 with lockdowns and restrictions which impacted the entertainment industry.
25 years together is a big deal, and they turned to us for some help to give their much-postponed event a new look.
We kept the dark blue background (see the client’s original design), as well as the typeface that they always use for their names.
The first challenge was to liven up the supplied image to use it in a new way. We created an illustration of Bevan and Peter wrapped up in a bright pink neon tube 25, glowing bright! It really pops on the deep blue glitter background and is a great shape for an Instagram tile. If you are a fan, you will know who they are instantly.
Balancing the supporting text and logos was the next step, and we have kept it all simple and easy to read.
And in handwritten text, in the circular part of the 5, is the wording explaining the milestone.
We wanted a classy look and feel and the use of a bold pared back style has achieved that.