by shelley watson | Jun 28, 2023
A hub for all services and people in beauty related industries, our client wanted a design solution encompassing connecting, sharing, professionalism, fun, warmth and networking. The logo is all of these things, with the symbol representing ‘b’ for Beauty, and white...
by shelley watson | Feb 24, 2022
Setting the baseline Inspired by the client’s idea of incorporating a water drop into the design and wanting all caps for the wording, we chose a horizontal aspect for the logotype, rather than having a symbol sitting above the wording. This makes a tidier shape and...
by shelley watson | Dec 16, 2021
Aqua = waterViva = goodwill or approval, often meaning long life Approaching the logo design for a new holistic health practice in Parnell, Auckland which offers a GP service and is an IV lounge for infusions and other specialist treatments, we looked to history. In...
by shelley watson | Sep 16, 2021
The cycle of life A woman with many feathers in her cap, Melissa Dorr is a midwife, a yoga instructor, and a naturopath. She is passionate about women’s health and empowerment, and has taken a break from delivering babies to focus on empowering all women to reclaim...
by shelley watson | Jun 4, 2020
Jess Kugler, entrepreneur, needed an aspirational brand She is a human dynamo, always reaching for the stars, and she wanted her energy expressed along with her professionalism. The brief said ‘modern’ Her initials forming one simple shape with a star for...
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