by shelley watson | May 4, 2022
AUM festival held a small mid-winter event on its festival site in 2020 and 2021, bringing much joy during strange pandemic times. In 2022, the musical direction changed to a highly talented Dub-based line up featuring some top New Zealand talent. The word ‘Picnic’...
by shelley watson | Feb 24, 2022
Where will your imagination take you? beFor the 2022-23 New Year AUM festival event branding, our client requested “Circus, mystery, adventure, travel to far away worlds, imagination, masquerade, and of course, colour and light!” We met the brief with a vibrant,...
by shelley watson | Feb 24, 2022
Designing on a small budget doesn’t mean the client gets slap-up artwork! We had fun developing the look and feel for a boutique mini festival. Here’s the process: A photo of a boy wrangling a miniature horse at a fair (supplied by the client) evoked...
by shelley watson | Dec 16, 2021
We’re singing the blues! Those fine people who bring you AUM festival were set to sing the blues with their inaugural Auckland Blues Festival, though it was sadly scuttled by the pandemic. The client was after a fresh approach, with traditional blues elements in the...
by shelley watson | Jun 24, 2021
Bring on the muppet show! Every New Year’s Eve, AUM Productions holds a three day family friendly event on luscious farmland north west of Auckland. And every year they choose a fantastical theme! 2020-21 theme: The Muppets (Mahna-Mahnaum) The challenge: How...
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