by shelley watson | Jul 18, 2018
Repositioning a long-standing brand in the market Well established publishers worldwide and in the New Zealand marketplace, David Bateman Ltd, took on the challenge of repositioning themselves from a family business by changing their name. They are now known as...
by shelley watson | Jun 9, 2017
How do you rebrand a business with a loyal following, keep customers and gain new ones? As a brand changes, design plays a key role in communicating the new direction. The online merino clothing store for kids, Coochy Coo, acquired new owners in late 2016, inheriting...
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