Surely an AquariAUM would be a psychadelic aquarium of the deep sea, where strange and colourful creatures with illuminescent qualities exist?

Complete with transparent liquid lettering which sits over beautiful rich dark tones of blues, aquas and purples, with plankton as the dot of the I and a small fish in the middle of the A.
The brand is adaptable for use on multiple platforms, and has its own AUM sub-brand of bubbles and critters. AUM New Year’s Festival