For a website showcasing her creativity, our client was after a brand which conveyed the qualities of empowerment, transformation, growth and movement.

She wanted a gender neutral design which incorporated triangles, her favourite shape, along with tones of art deco and a touch of hippie. The A. Created by three triangular shapes aligned together. Deco in style, it sits with yet rises above the other letters, representing both growth and aspiration, ‘climb every mountain’ and ‘reaching the top’. It is also the point of a pencil, for creating all of the things. The business name is in an elegant classic font with art deco overtones. Its simplicity helps create a clean and strong look and feel. And the letters are purposely spaced, with all words close to create a solid visual unit and coloured in a strong yet soft purple, which is neither masculine nor feminine. Her vision: ‘Creating awareness surrounding the Pussy, to be proud without stigmas attached through art and education’. The Nectar Rose