eMHIC connects leaders, professionals and enthusiasts of eMental Health to share knowledge and collaborate.
The challenge was how to communicate what eMHIC is about in an effective visual way. The approach we agreed on was an infographic for their 2022 Sponsorship Prospectus which would also work as a standalone graphic and in other marketing collateral.
Working from a simple draft, we created a beautiful infographic featuring key points, milestones and achievements, highlighting relevant facts about eMHIC and the important work they do. eMHIC’s four values were each designated a primary colour, and the circles of the infographic were colour coded to match the values. The world map with all the different people represents global reach and collaboration.
The development of the infographic led to designing the entire Prospectus document and the Sponsorship Form. For the Prospectus cover, we crafted a unique and beautiful ‘22’ (2022) as the main illustrative element, three dimensional with swirling forms which represent connection. Both striking and simple, the graphic is anchored bottom right of the page in gold on a deep purply blue background. The delicate swirling lines echo the ‘22’ forms, representing the Congress theme, ‘Mental Health’s Transformation: Bringing the Digital Ecosystem to Life’.
The four values pivot where the 2s join, creating drama and balance in equal measure. Across the top of the page are small wedges of the four values colours, and one of the eMHIC brand orange. The supporting text has been purposely crafted in contrasting weights and colours and balanced with the logo. This approach helps ensure all the elements work harmoniously together by not competing with each other visually, also giving emphasis to the more important information.
We then developed a logo for the Congress incorporating the ‘22’ and the four values. It is a tidy unit packing a lot of information and sits nicely on the beautiful background graphic device we created for all the digital marketing.