by shelley watson | May 4, 2022
AUM festival held a small mid-winter event on its festival site in 2020 and 2021, bringing much joy during strange pandemic times. In 2022, the musical direction changed to a highly talented Dub-based line up featuring some top New Zealand talent. The word ‘Picnic’...
by shelley watson | Feb 24, 2022
Setting the baseline Inspired by the client’s idea of incorporating a water drop into the design and wanting all caps for the wording, we chose a horizontal aspect for the logotype, rather than having a symbol sitting above the wording. This makes a tidier shape and...
by shelley watson | Feb 24, 2022
Where will your imagination take you? beFor the 2022-23 New Year AUM festival event branding, our client requested “Circus, mystery, adventure, travel to far away worlds, imagination, masquerade, and of course, colour and light!” We met the brief with a vibrant,...
by shelley watson | Feb 24, 2022
Designing on a small budget doesn’t mean the client gets slap-up artwork! We had fun developing the look and feel for a boutique mini festival. Here’s the process: A photo of a boy wrangling a miniature horse at a fair (supplied by the client) evoked...
by shelley watson | Dec 16, 2021
Aqua = waterViva = goodwill or approval, often meaning long life Approaching the logo design for a new holistic health practice in Parnell, Auckland which offers a GP service and is an IV lounge for infusions and other specialist treatments, we looked to history. In...
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